About
Breaking Through Barriers, Driving Transformative Results
At Breakthru Strategy, we exist to help businesses and entrepreneurs solve their most complex challenges and unlock extraordinary growth. Our passion lies in tackling difficult business problems, facilitating high-performance teams, and driving results that others deem impossible.
Empower Change, Drive Success
Our founder, Erik Cooper, started Breakthru Strategy to expand his impact beyond a single company or industry. After years of successfully leading strategic transformations within a family of companies, he recognized that businesses everywhere face similar obstacles: misaligned incentives, unclear goals, execution gaps, and a lack of true accountability. Breakthru Strategy was built to change that.
We don’t just advise—we partner with you to identify root causes, align teams, and install the right processes to ensure sustainable success. Our approach is direct, practical, and results-driven.
Erik Cooper is a seasoned strategist with a passion for solving high-stakes business challenges and unlocking breakthrough performance. With years of experience leading transformations across industries, Erik specializes in goal-setting, execution, and strategic problem-solving.
What drives him most? Seeing huge results and overcoming what others consider “unsolvable” problems. He started Breakthru Strategy to help businesses break through obstacles, align their teams, and achieve growth beyond their expectations.
Our Core Values
At Breakthru Strategy, we operate with unwavering principles that set us apart:
Speak Straight – We believe in direct, honest communication at all times. No fluff, no wasted time—just clarity and action.
Right People, Right Resources – Every initiative demands the right talent and tools. We help you build the right team and leverage the right expertise for success.
Aligned Incentives – Strategies fail when incentives and objectives don’t match. We ensure alignment to drive the right behaviors and outcomes.
Risk Management – We proactively identify and mitigate risks, keeping your business resilient and future-proof.
Extreme Accountability – Execution matters. We help install accountability into your key processes, ensuring strategies don’t just stay on paper but drive real, measurable change.
Why Choose Us?
At Breakthru Strategy, we don’t do cookie-cutter consulting. We focus on what actually moves the needle.
- We thrive on complexity – The bigger the challenge, the more we lean in. If something feels “impossible,” we see it as an opportunity.
- We execute, not just strategize – Many firms stop at recommendations. We ensure execution happens, with extreme accountability built in.
- We align teams & incentives – Your team can’t win if they’re pulling in different directions. We create clarity, alignment, and momentum.
- We focus on results – Our goal is impact, not just ideas. We measure success by tangible business outcomes, not slide decks.
- If you’re looking for a strategic partner who will push your business forward, challenge the status quo, and deliver breakthrough results, let’s talk.
→ Ready to breakthru? Contact Us today.